The Complete GetResponse Guide for 2021

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GetResponse is a leading email marketing platform that offers a full marketing automation suite for businesses of all sizes.

Not sure if GetResponse is the right choice for your business?

This detailed GetResponse review and actionable guide cover everything you need to know to make a well-informed decision.

Let’s get started.

What’s in This Guide?


What is GetResponse?

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GetResponse is a leading email marketing tool that offers end-to-end automation services to its users. Over the years, it has transformed into a full marketing suite that offers a wide range of marketing services ranging from lead generation to sales funnels to webinars and landing page builder.

It is an all-in-one marketing automation tool that is suitable for businesses of all sizes. The features and solutions that you get with GetResponse are hard to find with other email marketing software in the market.

GetResponse offers you the following marketing tools and solutions:

  1. Email marketing
  2. Landing pages
  3. Webinars
  4. Marketing automation
  5. Conversion funnels

GetResponse Overall Review

GetResponse is an all-in-one marketing suite that offers you with email marketing, landing pages, funnels, and marketing automation features to take your business to the next level. It is suitable for all business sizes ranging from solopreneurs to ecommerce stores to marketing agencies to enterprises.

It comes with several ready-to-use and responsive email, landing pages, and automation templates. The drag-and-drop builder makes it easy to modify templates. The pricing is very competitive (starting from $15 per month). The free 30-day trial makes things even sweeter.


GetResponse History

GetResponse was launched in 1997 by Simon Grabowski when he launched the first autoresponder. In 1998, the domain name was registered, and the first office was set up in Poland. By 2010, it had 100 employees. GetResponse crossed 300K customers in 2013.

It never stopped after that.

Over the years, GetResponse received several awards including Gold and Silver Stevie Awards, Digiday Technology award, IAC award, Platinum Hermes Creative award, and more.

Today, it has more than 350K customers in 183 countries and is available in 27 languages. With more than 300 employees and offices in the US, Poland, Malaysia, Russia, and Canada, GetResponse is doing a great job helping businesses of all sizes.


GetResponse Pricing

GetResponse charges you on your list size. It offers 3 different plans and a personalized plan for large businesses and agencies. The price varies depending on your list size and your billing period. The starting price is $15 per month with a list size of 1000.

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You get an 18% discount for a 12-month billing period and a 30% discount for the 24-month billing period. All the plans come with a 30-days free trial. 

The Basic plan is suitable for small businesses, bloggers, and affiliates who are looking for a simple email marketing tool that will help them send emails to their list.

The Plus plan is for businesses that are interested in generating leads. It is suitable for ecommerce and businesses that sell online. It comes with automation, webinars, and sales funnels.

The Professional plan is suitable for businesses that want to take automation to the next level. It gives you access to unlimited features (e.g. webinars, automation, and funnels).

The Max plan is a personalized plan with custom pricing. You get a consultation, dedicated support, custom rebranding, dedicated infrastructure, and account manager with the Max plan.

GetResponse offers something to everyone irrespective of what your list size is and what you are looking for.


GetResponse Features

GetResponse comes with tons of features and this is one solid reason to use it. Here is an overview of the major features:

1. Email Marketing

Email marketing is the core feature that GetResponse offers. You can create newsletter campaigns, autoresponders, and any type of automated emails. It has a powerful email design feature that comes loaded with several email design and content templates to choose from:

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It features a drag-and-drop email design tool that makes customization of your selected email template a piece of cake:

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GetResponse offers you multiple ways to create forms for collecting email addresses. You can use the list-builder tool, use an app, or create your own form from scratch in HTML:

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The forms can be integrated with your CMS or ecommerce platform such as WordPress, Facebook, WooCommerce, etc.

You can choose a ready-made form and tweak it with an easy-to-use drag-and-drop form builder tool:

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It makes form creation a piece of cake. You can create any type of form for your website without any coding or design skills.

Creating email campaigns and building your email list is super-easy with GetResponse. You can do it without any training, coding, or design skills. Everything is available for you to get started. You just have to do necessary customization, and you’ll be all set to connect with your list.

2. Landing Pages

This is an amazing feature by GetResponse. You can create professional landing pages in no time with its drag-and-drop page builder. This helps you generate leads, build your email list, and take your business to the next level without having to hire a designer ever.

It has several landing page templates to choose from that you can modify, customize, and personalize with its landing page builder tool:

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All the elements on the landing page template are editable:

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The landing pages come with thank you pages and are mobile-friendly. You can preview your page for both desktop and mobile device from the builder:

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You can create multiple variations of a single landing page for A/B testing. This is a very useful feature as it helps you improve the conversion rate by testing different variations:

You can add your custom domain to the host landing page on your website or you can host it on GetResponse. You can link your analytics tool and add Google Ads conversion tracking code to see how your ad campaign worked:

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Additional features you can use for landing page optimization include:

  • Pop Ups
  • Countdown timer
  • Integration with Facebook and Instagram ads

The ability to create, optimize, and manage landing pages is a helpful feature for businesses of all sizes.

3. Funnels

I personally love this feature as it is always an issue to map, create, and manage sales funnels. GetResponse has a powerful conversion funnel feature that lets you create funnels in minutes by answering a few questions.

There are over 30 optimized funnels that are ready-to-use. You can tweak them as per need. You can create sales funnels, conversion funnels, lead magnet funnels, or any type of funnels you want for your business. You can also integrate your payment processor (e.g. PayPal) and sell directly to your customers at the bottom of the funnel.

There are three funnel types that you can choose from:

  1. Funnels for list building (lead magnet funnel and opt-in funnel)
  2. Sales funnels (full sales funnel and quick sales funnel)
  3. Webinar funnels (free webinar and paid webinar funnels)
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Full sales funnel is the most comprehensive and detailed sales funnel that you can create. It lets you generate leads and nurture them:

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Sales funnel is a feature for ecommerce stores or online sellers. You’ll have to have an online store in GetResponse to create a sales funnel as it involves selling products to your list. You can create a store, connect an existing store, or import products from an existing store:

You can create a lead magnet funnel by selecting an existing lead magnet. There are a lot of high-converting lead magnets available to choose from:

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This is how a conversion funnel looks like in GetResponse:

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It is a 3-step process:

  1. Create a sign-up page (This will take you to the landing page builder where you’ll select a template and personalize it)
  2. Create a download page (This is the thank you page that you can fully personalize)
  3. Create an email (This is where you’ll create an autoresponder with email design)

So a funnel is a combination of landing page and email marketing combined together. You don’t have to use another builder or tool to create a funnel. 

You can drive traffic to your funnel landing page by creating a Facebook ad. This is also integrated within the funnel (optional though).

Funnel creation and management is a handy feature that helps you set up funnels automatically and warm your leads. Things get interesting if you are an online seller because that’s where you can sell your products towards the end of the funnel.

4. Marketing Automation

Marketing automation is an intuitive yet easy-to-use feature that helps you create automated workflows. You can create a workflow with its simple drag-and-drop interface. It uses if-then logic with conditions, filters, and actions.

You can use automation to send emails based on several conditions such as cart abandonment emails with discount coupons with follow-ups. Here is a video that explains how to do it:

GetResponse has numerous ready-to-use automation templates that you can start using right away. The templates are available in several categories such as lead qualifying, abandoned cart, sales promotion, online courses, and others:

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This is what an automation template looks like:

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It has everything set up for you. You can tweak it by adding/removing conditions, actions, and filters.

Marketing automation puts your email marketing, lead generation, funnels, and follow ups on complete autopilot. There are potentially unlimited ways to use workflows. You can create any workflow to automate your business.

5. Facebook Ads

It is a newly added feature that is still in beta. It lets you create and manage Facebook ads from GetResponse. There are four major benefits of using this feature:

  1. You can create professional ads easily with GetResponse
  2. You can target your email list on Facebook and Instagram with ads
  3. Retargeting gets a whole lot easier
  4. You can easily manage ads, funnels, email lists, and traffic from a single dashboard.

The idea is to use Facebook ads with GetResponse funnels. GetResponse doesn’t charge any additional fees for running ads from its dashboard.

This feature is helpful for people who aren’t used to using Facebook ads manager and want an easy-to-use and simple way to run and manage ads. Additionally, GetResponse will make retargeting easier as all the traffic will go through its tracking code, so you’ll be able to create retargeting ads easily.

6. Integrations

GetResponse integrates seamlessly with more than 150 apps and tools including CMS, payment processors, CRM, ecommerce, sales, advertising, and more.

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You can also register a custom app and integrate it easily. Additionally, you can connect several other apps via Zapier. All you have to do is connect your GetResponse account with Zapier and you’ll be all set to create zaps you need.

Third-party integrations are extremely useful as they help you connect apps and tools. It automates tasks that you might have to do manually, otherwise.

For instance, if you want to accept payments from your landing page, you can do so by integrating PayPal and your ecommerce store with GetResponse. Your customers don’t have to go to your store to add a product to the cart rather they can do it right from the landing page.


GetResponse Pros

Here are the best things about GetResponse that make it an ideal email marketing and automation tool:

  • The dashboard, user-interface, and all the tools are straightforward and easy-to-use. You don’t need any training to get started. There are templates for everything you want to do that make your life easier.
  • It has a powerful list segmentation and management feature that lets you divide your subscribers into highly targeted groups based on a wide range of variables (e.g. location, tags, source, autoresponder sequence, etc.).
  • It comes loaded with tons of templates including over 200 email templates, 180 landing pages, 700 form templates, 40 funnel templates, and 5K stock photos.
  • It is an all-in-one email marketing and automation platform that is suitable for businesses of all sizes including small businesses, bloggers, agencies, ecommerce, online sellers, service providers, and more. It offers a wide range of features that every business needs at some point in time.
  • You can create funnels and workflows even with the Basic plan. This makes it a great choice for small to mid-sized businesses that want to manage everything from a single dashboard.
  • It is very competitively priced as compared to other marketing tools in the market. The starting price of $15 per month for a list size of 1000 is quite affordable. Additionally, a 30-days free trial is a cherry on the top.

GetResponse Cons

Here are the downsides of GetResponse that might bother you:

  • The analytics and reporting dashboard is too basic. This is one area where GetResponse needs improvement. If you are more interested in reporting, data analysis, and insights for decision-making, you might not like GetResponse a lot.
  • Phone support is only available with Max plan. If you are any of the three plans, you’ll have email and live chat as support options. If you need help on an urgent basis, you’ll struggle and have to wait in the queue to talk to a live chat agent.

GetResponse Getting Started

Getting started with GetResponse is easy and a one-minute process. The first step is to decide with the plan you are interested in and start exploring different features.

How to do it?

Let’s figure out.

What GetResponse Plan is Right for You?

The three plans include: Basic, Plus, and Professional. The Max plan is personalized and is for enterprises and large agencies.

Basic Plan

Choose the Basic plan if:

  • You want to use email marketing and autoresponder 
  • You are interested in building your email list
  • You don’t have a marketing or email marketing team and only you want to use the tool
  • You need basic-level automation
  • You want to use landing pages to generate leads for your business

Plus Plan

Choose this plan if:

  • You have a small marketing team (no more than 3 members)
  • You are interested in using basic level automation
  • You are interested in creating webinars
  • You want to create and manage basic level sales funnel
  • You are interested in both lead generation and selling online
  • You have a small to mid-sized business with a decent list size

Professional Plan

Select this plan if:

  • You have up to 5 members in the team
  • You need advanced automation
  • You want to conduct paid webinars
  • You need professional sales and conversion funnels for your business
  • You are interested in selling online
  • You want to generate leads and sales, need automation, and want to grow your business
  • You have a large list size.

How to Sign Up

After you have selected your desired plan, you can sign up for its free trial by clicking here. Click Start free trial for the plan you are interested in:

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Or, you can click Buy right now.

Add your name, email address, and password and click Create account:

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Check your inbox and click Activate My Account to activate your account:

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You’ll be asked to verify your phone number. Add your number and you’ll be all done. Use this link to login to your account.


How to Use the GetResponse Dashboard

This is the screen you’ll see when you’ll sign in to your GetResponse account:

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Before you do anything else, watch the Explore GetResponse video to get a quick overview. It is a 22-minute video that will walk you through everything you have in your account:

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You can use Quick actions tab or Create dropdown menu to see what features you have access to:

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Click Menu to see all the tools you have:

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You can explore your account, features, and different tools to get used to it.


GetResponse Email Templates

One of the first things that you want to see is email templates as this is what email marketing is all about. You need to create a newsletter to see email templates. Click Create Newsletter from the widget or Quick actions widget or Create menu:

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Click Design message:

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You’ll see all the email templates. Select a category to filter email templates or use the search bar to find a specific template related to your business:

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Here is a template that I found for recipe keyword:

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You can preview or use the template. Click Use template and it will take you to the design tool:

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This is how the template editor tool looks like. All the elements in the email can be customized. The left sidebar has all the available elements that you can add to improve email design. You can add sections, blocks, and product box:

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Click any element to modify it. The element details will be available in the sidebar:

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You can change elements, modify them, or add new blocks. Drag any block from the Basic blocks menu and drop it where you want to add it:

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The Message style tab lets you change the text, header, and footer:

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You can preview changes and test email design by clicking Test and preview at the top menu:

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Once you are satisfied with the edits, you can save the new design as a template:

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You can access you saved templates from My templates from the Design and content:

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You can edit all the templates in any way you like. All the elements can be tweaked with the editor.


GetResponse Landing Pages

GetResponse provides you with several landing page templates that are all customizable like email templates. Click Create landing page from Quick actions widget:

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You’ll see all the landing templates. Select a category or use search to find a landing page based on a keyword:

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Click Select template to use a template:

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You’ll be asked to give a name to your landing page. All the landing pages have a supporting Thank you page that you can view too. Enter the name and click Next step:

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You’ll be able to edit the landing page with an easy-to-use builder. Double click any element on the landing page to modify it. The widget on the right side is movable and can be dragged anywhere. You can add new elements on the landing page with the widget (e.g. product, button, image, text, countdown timer, video, etc.):

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Similarly, you can edit the Thank-you page by selecting it from the top:

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You can add multiple variations of the landing page for A/B testing. Click the ‘+’ sign between the Variant A and Thank-you page tabs:

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The next landing page will be named Variant B, and the next one will be Variant C:

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You can check the mobile view of the landing page by clicking the mobile sign in the top menu. Click Preview to preview the page in a new window:

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Once you are done with the edits, click hover to Save and click Save as template so you can use this template next time easily:

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You can access your saved landing page templates from the landing page templates.


GetResponse Tips and Hacks

Here are some of the best hacks and advanced tips for GetResponse users that will help you do more with your tool without spending a dime:

  • Use progressive profiling to get more details about your subscribers
  • Use drip campaigns to nurture leads
  • Use lead scoring to improve personalization
  • Send personalized emails with lead scoring
  • Use new landing page and email templates as they’re not used by a lot of users
  • Run surveys to better understand your subscribers
  • Use custom fields for customer profiling
  • Integrate third-party tools using Zapier to improve automation

Migration to GetResponse

Migrating your contacts from another email marketing tool to GetResponse is a simple process. There aren’t any hard and fast rules. You don’t have to contact the support team. You don’t have to wait for days for the migration to take place. It is all done automatically as soon as you upload your CSV file.

Here is how to do it.

Download the subscriber list from the old email provider as a CSV file. Upload the file in your GetResponse account with a few clicks and you’ll be all done. You can add custom fields too if you want. Here is a guide to get started with the migration.


Final Thoughts

GetResponse boasts an impressive list of features, templates, and editors. While it lacks in terms of reporting and phone support, it overall turns out to be a decent choice.

READY TO GIVE IT A TRY?

You can try GetResponse at no cost through a free 30-day trial.

Start your GetResponse trial now.

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