Mailchimp Pricing for 2023 – Let Us Simplify It

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If you are a small or medium scale business and want know more about email marketing and Mailchimp, you are at the right place.

This article will cover Mailchimp, one of the most talked about email marketing tools, with a direct focus on everything related to Mailchimp pricing.

E-mail marketing allows you to have easy and quick contact with your customers. And as a small business, any affordable and easy-to-use e-mail marketing tool will totally grab your attention. And I am sure that is the reason why you are considering Mailchimp.

In this guide, you’ll learn everything you need to know about Mailchimp pricing to help you decide whether to invest in this email platform.

And yes, Mailchimp’s pricing plans can seem a bit complicated. We’ll do our best to break it down and make it as simple as possible for you.

RELATED: Read my full review of Mailchimp here.

Table of Contents

Mailchimp Pricing

“Is Mailchimp free?”

Like a few other automation tools, Mailchimp has a no-cost service that allows you to start your email marketing for free.

The free Mailchimp plan As a starter in Mailchimp marketing you will have the access to single-step e-mail automations and other advanced features like reporting and e-commerce abandoned cart, etc.

This free tier is only valid if you have less than 2000 subscribers and send 10,000 emails in a month.

If you have a contact list of more than 2000 and want to send more than 10,000 emails per month, you’ll need to move into one of Mailchimp’s paid plans.

Email SubscribersPrice Per EmailPrice Per Month
  2000  FreeFree
  5000$0.03 USD$150 USD
  10,000$0.02 USD$200 USD
  50,000$0.02 USD$1000 USD
  75,000$0.02 USD$1500 USD

Mailchimp pricing has three plans, giving you the option to select the one that suits you the best.

The plans are Essential, Standard, and Premium, with different number of contacts and prices and features for each.

Mailchimp prices change based on your number of contacts and the number of emails to be sent.

Essential Plan Pricing

500 contacts$9.99 USD
1500 contacts$15.99 USD
2500 contacts$30.99 USD
5000 contacts$52.99 USD
10,000 contacts$78.99 USD
15,000 contacts$135 USD
20,000 contacts$170 USD
25,000 contacts$200 USD
30,000 contacts$230 USD
40,000 contacts$260 USD

Standard Plan Pricing

500 contacts$14.99 USD
2500 contacts$51.99 USD
5000 contacts$79.99 USD
10,000 contacts$105 USD
15,000 contacts$170 USD
20,000 contacts$200 USD
25000 contacts$230 USD
30,000 contacts$270 USD
40,000 contacts$290 USD
50,000 contacts$320 USD
75,000 contacts$430 USD
100,000 contacts$540 USD

Premium Plan Pricing

10,000 contacts$299 USD
15,000 contacts$370 USD
20,000 contacts$420 USD
25,000 contacts$480 USD
30,000 contacts$530 USD
40,000 contacts$580 USD
50,000 contacts$640 USD
75,000 contacts$700 USD
100,000 contacts$750 USD
130,000 contacts$850 USD
150,000 contacts$950 USD
200,000 contacts$1190 USD

Watch this short video for more details of each plan, how much each costs, and the differences:

Mailchimp Plan Comparison

What’s in the Essentials Plan?

In the Essentials plan, the monthly limit set for e-mail sends is 10 times the maximum count of contacts.

That means, if you have 1000 contacts, you can send a total of 10,000 individual emails in a month. Or another way to look at this…10 campaigns x 1000 subscribers.

It is the cheapest package available and gives you the following advantages as compared to free plan like:

  • Mailchimp branding won’t appear in your e-mails.
  • All Mailchimp email templates become accessible
  • Give you previews of how your email will look in different inboxes like Outlook, Gmail, etc.
  • Gives you chat and email support.

If you outgrow this plan in terms of number of “Contacts” or “Sends”, you’ll need to move up a volume pricing tier or change plan type to the Standard Plan.

What’s in the Standard Plan?

In the Standard plan, the monthly limit set for e-mail is 12 times the maximum count of contacts.

Standard plans may have higher Mailchimp cost as compared to Essential plans but give you advanced features and advantages like:

  • Multi-step automations
  • The subscribers receives emails when its good time for them
  • Advanced CRM features
  • Retarget ads for Google, Instagram, Facebook, etc.

What’s in the Premium Plan?

In Premium plan, the monthly limit set for e-mail is 15 times the maximum count of contacts. The Mailchimp cost may be greater but this premium package comes with greater advantages.

  • Will help you create segmentation based on user behavior (purchase history, demographics, email activity, etc.)
  • You can get unlimited users.
  • You will be able to create comparative reports for statistic research.
  • You will get phone support along with chat and email support.

Mailchimp Pricing Changes

In 2019, Mailchimp made a large pricing change as they continued their conversion to becoming a leading customer relationship management (CRM) platform rather than just solely an email marketing platform.

These pricing increases left many users upset because of immediate increase in prices. The worst change of all, now you will have to pay even for the subscribers who unsubscribed you.

They have introduced three plans named Essential, Standard and Premium which introduced significant Mailchimp pricing changes.

This has considerably increased the prices for those users who used to send emails on daily basis using Mailchimp. Now they require you to upgrade to a much bigger plan.

Previously you could have sent unlimited emails. Now you have a set of limit of contacts for each package with higher prices.

To calculate your price, visit the Mailchimp main website and checking the pricing option, like below.

MailChimp Transactional Emails

As an e-commerce business, you might want to send your customers transactional emails which include their account activities and purchasing activities, etc.

A transactional email is usually related to the recipient’s account activity, transactions, purchase confirmations, product notifications and password reminders.

The Mailchimp Transactional Emails is only available for Standard or higher price packages. It gives the business owner advantages of sending emails from their applications or websites.

The automation feature in Mailchimp allows some of transactional emails like order notifications, abandoned cart information, etc.

This feature can be used for personalized or password reset, order confirmation emails, etc.

To make it easier to understand Mailchimp’s transaction email features, here are few points:

  • Transactional email is only available for Standard or Premium plans. You will need to buy blocks of Transactional Email credits at a specific monthly rate.
  • Transactional emails by Mailchimp are sent to a single recipient, with respect to the recipient’s activity or inactivity.
  •  The contact lists and other additional recipient’s information cannot be stored in Mailchimp Transactional Emails.
  • To design the email and send it, the Transactional email requires HTML and API knowledge.
  • Although the transactional email is sent by your Mailchimp account, it does not offer the same tools as Mailchimp. You will have to use the Transactional Email API to send such email.

Mailchimp Transactional Email Pricing

Mailchimp has developed transactional email plans for business owners and the Mailchimp transactional email pricing depends on the number of blocks you need to buy.

Each Block credits for different number of emails per month with different prices which are given in the table below to make it easier for you to choose the most suitable package for yourself.

1-20 Blocks1-500,000 Emails$20 per block
21-40 Blocks50,000 to1 Million Emails$18 per block
41-80 Blocks1 Million to 2 Million Emails$16 per block
81-120 Blocks2 Million to 3 Million Emails$14 per block
121-160 Blocks3 Million to 4 Million Emails$12 per block
160+ Blocks4 Million+ Emails$10 per block

Mailchimp Pricing FAQs

Is Mailchimp free?

Yes and no.
Mailchimp has a Free plan, which (like its name suggests) is free.
At the same time, Mailchimp has a variety of paid plans with extra features such as automations, templates, segmentation and better support options.
Mailchimp’s Essentials plan starts from $9.99/month for up to 1,000 subscribers.

What are Mailchimp “Contacts”?

Mailchimp “Contacts” includes both subscribers AND those who have unsubscribed. That means all the contacts that one ever had. “Subscribers” are your currently active subscribers.

What Counts as a “Send”?

Each e-mail that you send to an individual contact is counted as one send. For example if you send one email blast to 1000 contacts that will count as 1000 sends.

Do I Pay For Unsubscribed Emails?

After the new pricing policy that Mailchimp introduced in 2019, Mailchimp now do charge the unsubscribed contacts.

Try Mailchimp for Free

I hope you’ve found this guide to Mailchimp pricing useful.

If you’re ready to try Mailchimp’s basic features without any initial investment, you can sign up for Mailchimp’s Free plan here.