Kit Pricing in 2026: Plans, Costs, and Is It Worth It?

This site contains affiliate links to products. We may receive a commission for purchases made through these links. However, this does not impact our reviews and comparisons.

ConvertKit, now called Kit, is still one of the most creator-friendly email platforms around. But how much does it cost today, and is it actually worth paying for?

The good news is that Kit’s pricing is much easier to understand than it used to be.

Right now, Kit has three main plans: Newsletter, Creator, and Pro. The free plan is much more generous than many people expect, while the paid plans are aimed at creators who want more automation, more support, and more advanced growth tools.

In this guide, I’ll break down what each Kit plan includes, how the pricing works, and when it makes sense to stay free versus upgrade.

RELATED: Read my full review of Kit (ConvertKit) here.

Table of Contents

Quick Answer

If you just want the short version, here it is:

  • Kit Newsletter is free at $0 per month for up to 10,000 subscribers.
  • Kit Creator starts at $33 per month billed yearly for up to 1,000 subscribers.
  • Kit Pro starts at $66 per month billed yearly for up to 1,000 subscribers.
  • Both paid plans currently come with a 14-day free trial, and Kit also promotes free migrations.

For most beginners, the free Newsletter plan is enough to get started. For creators who want full automations, sequences, integrations, and more serious growth features, the paid Creator plan is the one to look at first.

Kit Pricing Plans

Kit now organizes its pricing into three plans:

  • Newsletter: the free plan for creators who want to build an audience
  • Creator: the main paid plan for creators who want automations, sequences, integrations, and stronger support
  • Pro: the higher-tier plan for users who want deeper insights and more advanced team and growth features

This setup makes a lot more sense than the old ConvertKit pricing structure, because it is clearer who each plan is for.

The free plan is no longer just a tiny starter option. It is actually a serious entry point for creators who are building a newsletter or email list from scratch.

Kit Newsletter Plan

Kit’s free plan is called Newsletter, and it is one of the strongest free plans in email marketing if you are a creator.

It costs $0 per month and supports up to 10,000 subscribers.

That is a very generous limit compared to many competing tools, especially if your main goal is to publish a newsletter, grow an audience, and start building a simple email funnel.

At the moment, Kit says the Newsletter plan includes:

  • 1 basic Visual Automation
  • Unlimited landing pages and forms
  • Unlimited email broadcasts
  • Audience tagging and segmentation
  • Tools to sell digital products and subscriptions

For a free plan, that is very good.

If you are a newsletter writer, blogger, coach, or creator who wants to start building an email list without paying right away, this is probably where you should begin.

Kit Creator Plan

The Creator plan is the paid plan most people will actually upgrade to.

It currently starts at $33 per month billed yearly for up to 1,000 subscribers, and Kit positions it as the plan for creators who want to automate their work.

Creator includes everything in the free Newsletter plan, plus features such as:

  • Unlimited Visual Automations
  • Unlimited email sequences
  • A/B testing for subject lines
  • Polls for surveying subscribers
  • Branding removal
  • Apps and integrations
  • RSS campaigns
  • 24/7 email and chat support

This is the plan that makes the most sense if your email strategy depends on evergreen funnels, lead magnets, onboarding sequences, and creator-style automation.

If you are serious about email marketing and you know you will need automations, Creator is usually the practical upgrade path.

Kit Pro Plan

The Pro plan is Kit’s higher-tier option.

It currently starts at $66 per month billed yearly for up to 1,000 subscribers.

Kit positions Pro as the plan for turning insights into income, and it includes everything in Creator plus more advanced features. On the current pricing page, Kit highlights extras like:

  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Newsletter referral system
  • More advanced growth and monetization tools

This is usually not the plan a beginner needs. It makes more sense for more established creators, teams, and newsletter businesses that want stronger analytics and growth features.

How Kit Pricing Scales

Like most email platforms, Kit pricing increases as your subscriber count grows.

The important thing to understand is that the numbers you usually see first are just the starting prices for the first subscriber tier.

So if you are looking at Kit and asking, “How much will it cost me at 5,000 subscribers?” or “What about 50,000?” here are some current examples from Kit’s live pricing data.

  • Creator: about $75/month billed yearly at 5,000 subscribers, about $116/month billed yearly at 10,000 subscribers, and about $316/month billed yearly at 50,000 subscribers.
  • Pro: about $116/month billed yearly at 5,000 subscribers, about $158/month billed yearly at 10,000 subscribers, and about $433/month billed yearly at 50,000 subscribers.

If you prefer monthly billing, those same examples are currently $89, $139, and $379 per month for Creator, and $139, $189, and $519 per month for Pro.

That said, the overall pattern is simple:

  • The free Newsletter plan is generous enough that many newer creators can stay on it for quite a while.
  • The moment you need stronger automation and growth tools, you will likely move to Creator.
  • As your list grows, Kit becomes more of a serious business expense, so it is worth checking the live calculator before you commit.

If you want exact subscriber-tier pricing, always trust the current Kit pricing page over older articles and screenshots.

Is Kit Worth It?

For many creators, yes.

Kit is not the cheapest email platform once you get into paid plans, but it is still one of the best fits for creators who care about audience growth, tagging, automations, landing pages, and selling digital products or subscriptions.

The free Newsletter plan is especially easy to recommend, because it gives you a lot of room before you have to pay anything at all.

Once you outgrow the free plan, the Creator plan is usually worth it if your business depends on email. If you just want the cheapest possible newsletter tool, though, Kit may not be your best option.

In other words, Kit is often worth the price if you want a creator-first platform. It is less compelling if you are shopping purely on cost.

Kit Pricing FAQs

Is ConvertKit free?

Yes. Kit has a free plan called Newsletter, and it currently supports up to 10,000 subscribers.

How much does Kit cost?

Kit’s current starting prices are $0 for Newsletter, $33 per month billed yearly for Creator, and $66 per month billed yearly for Pro, with Creator and Pro both starting at up to 1,000 subscribers.

Does Kit have a free trial?

Yes. Kit currently advertises a 14-day free trial for its paid plans, and it also says no card is required.

Does Kit offer free migration?

Yes. Kit currently promotes free migrations on its pricing page.

Is Kit good value?

It can be. Kit is especially good value for creators who will actually use its automations, tagging, landing pages, and monetization tools. If you are choosing based on price alone, there are cheaper email tools.

Try Kit

If you want to start with the free plan, you can sign up for Kit’s free Newsletter plan here.

If you already know you need automations, integrations, and more advanced features, you can check out Kit’s paid plans here.

Just make sure you look at the live pricing slider before you make your final decision, especially if your list is already growing quickly.

RELATED RESOURCES: